Business First Aid: Critical Care for Companies in Crisis!
Applying Emergency Room Protocols to Revive Your Business When Every Minute Counts
About Business First Aid
What happens when a CEO is a former Paramedic
"Business First Aid" series offer a revolutionary approach to handling business crises by adapting emergency medicine protocols to the corporate world. This isn't a metaphorical "first aid" book—it's a comprehensive crisis management system built on the proven ABCDE assessment framework from emergency medicine (Airway/Cash Flow, Breathing/Operations, Circulation/Revenue, Disability/Decision-Making, Exposure/External Factors). What makes this guide unique is its systematic, prioritized approach to business emergencies that removes guesswork and emotion from crisis response. Instead of generic business advice that fails during emergencies, this manual provides specific protocols for identifying which problems demand immediate attention, which can wait, and exactly what actions to take during those critical first minutes, hours, and days when the future of your business hangs in the balance.
The Author
Author Marcos Duarte Rivero brings a truly unique perspective to business crisis management, drawing from his parallel experiences as both a volunteer paramedic and a 30-year executive in large corporations. As a former volunteer paramedic during his youth with Escuadron S.O.S. and Mexican Red Cross, Duarte witnessed firsthand how systematic emergency protocols could make the difference between life and death, observing how proper execution could bring patients back from the brink of disaster. He then spent decades applying these same life-saving principles to high-stress business situations, developing a distinctive methodology that combines the precision of emergency medicine with practical business acumen. His diverse background allowed him to recognize that the same skills he honed as a paramedic—rapidly assessing situations, prioritizing genuine threats, and taking decisive action—proved invaluable throughout his journey to becoming a successful business leader.
Crisis Manuals for Every Business
Whether you run a corner café, manage a growing tech startup, or lead a multinational corporation, "Business First Aid" provides universally applicable crisis response frameworks that scale to businesses of any size or industry. The beauty of this approach lies in its adaptability—the ABCDE framework works as effectively for a restaurant facing a staffing emergency as it does for a manufacturing company managing multiple simultaneous crises. Small businesses with limited resources will find practical protocols that don't require large teams or extensive resources, while larger organizations can implement more sophisticated monitoring and response systems described in the advanced chapters. The book guides readers to identify their organization's unique "vital signs" and develop customized emergency protocols tailored to their specific vulnerabilities. No matter your business size or sector, these principles create organizational resilience that transforms crisis management from reactive firefighting to systematic response.
