EN
Code Red · Business Emergency ProtocolSave your business
Save your business
like a paramedic
saves a life.
The ABCDE emergency protocol — adapted from the ER for CEOs and founders. When the crisis hits, skip the theory. Run the triage.
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30 years executive experience
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Trained paramedic
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Crisis protocols for any company size
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Published in EN · ES
01 · Field Briefing
2 minutes that reframe how you handle a business crisis.
02 · The Book
One method. Two languages. Zero panic.
Business First Aid translates the calm, sequential discipline of emergency medicine into a step-by-step crisis manual any leader can apply when everything is on fire.
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03 · The Protocols
ABCDE for Business: the 5-step crisis triage
Prioritized, step-by-step. No guesswork. No generic advice. Real protocols for real business emergencies.
A
Airway / Cash Flow
Protect liquidity immediately. The lifeline comes first.
Step 01
B
Breathing / Operations
Stabilize delivery and execution. Keep the system ventilated.
Step 02
C
Circulation / Revenue
Restore inflow and sales velocity. Pump the business back to life.
Step 03
D
Disability / Decision-Making
Eliminate confusion, make the call. Diagnose before you treat.
Step 04
E
Exposure / External Factors
Manage risk, stakeholders, and threats. Control the environment.
Step 05
Why it works
- No guesswork. No generic advice. Real protocols for real emergencies.
- Designed for the first minutes, hours, and days when outcomes are decided.
- Keeps emotion out of the driver’s seat with a clear, prioritized checklist.
If your business is bleeding, this is your playbook.
04 · The App
App Codigo Rojo: your emergency playbook in your pocket.
Run the protocols in real time. Checklists, decision trees, and emergency frameworks when you need them most — not after the post-mortem.
Open the App
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Triage
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Decision
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Action
05 · The Author
Marcos Duarte Rivero — Paramedic turned CEO
Former Paramedic · 25+ Year Business Executive
Marcos Duarte Rivero is a senior executive with 25+ years building technology and telecommunications businesses in Mexico and LATAM, with direct responsibility for P&L and revenue generation. Country Manager at Hughes Network Systems Mexico ($24M ARR, 40K subscribers). Sales Director at SKY Mexico / Grupo Televisa (9M subscribers). Commercial Director at Nubarium, a KYC/KYB platform backed by private equity in 9 LATAM countries. Former volunteer paramedic — he applies the discipline of emergency medicine to business crisis management, the thread connecting his books Business First Aid, Código Rojo and El Vendedor Más Chingón del Mundo. MBA with AI specialization, EALDE Business School (Madrid). Stanford GSB Strategic Leadership Program. Advisor to Cruz Roja Mexicana. VISTAGE member. Available as an independent advisor on commercial strategy, profitability and general management.
06 · Contact
Bring the crisis protocol to your team.
Workshops, keynotes, advisory, or just to say hello.